Little Things

Little Things is a clothing company for kids aged 0-10. For every 5 items the company sells they
give 1 item to the ‘My Stuff Bags’ Foundation. In addition, the give the patron the option to donate to
the charity in any amount of their choosing. Little Things makes a conscious effort to ensure their products
are responsibly and ethically made.

Brand Elements

Ad Campaign

Approach

Looking at the slogan for the brand ‘dress to grow’ a campaign was created based off of the base ‘dress to ___’.
Pulling in inspirational concepts like ‘create’ and ‘venture’ along with kid related words like ‘play’ the campaign advertised
the clothes as a way to equip kids with the outfits to lead and motivate.

Shopping Bags

The shopping bags serve as a little ‘pick me up’ for the guests after buying from the company.
It also advertises the donations that the company is giving to the ‘my stuff bags foundation’.

Instagram Ads

Webpage

The webpage is not created to be a commerce cite but to showcase the fashion and clothing coming from the company.
Accentuating the idea of ‘play’ and ‘fun’ are the overlapping images, color, pattern, and large hero to introduce the user to the cite.