Adobe Cafe Tex Mex Cocina y Cantina
Adobe Cafe is a Tex Mex Restaurant in New Braunfels, Tx. They not only serve their community with delicious platters but also by helping their employees with tuition and understanding the importance of balancing a social, study, and work life.
Approach
Adobe Cafe needed to expand their brand reach in a cohesive manner, so I started with their marketing plan and current promos. From there I created a year long promotion and social plan that would enhance their brand presence. When designing flyers and posts for this I kept to their brand guide with the colors and typefaces.
Brand Elements
Their social content consists of promos, ads, and announcements.
The advertisements are geared toward hiring and expanding the Adobe Cafe family. The usual promotional content is laid out in a portrait orientation with a border to differentiation it from our monthly announcements such as Valentine’s Week or Amnesty Week.
Email Campaigns
Adobe Cafe uses Royalty Rewards as their loyalty program. Through their system the restaurant sends out email updates and promotions.