Seth Shaw Quartet

Seth Shaw Jazz is a local quartet that performs at bars in the San Antonio and surrounding areas.
Their composition technique involves improvisation as their main starting point and they even improv
at shows to showcase each artist in the band.

Approach

The quartet needed a cohesive branding solution. To create an identity that represented them as a whole
I looked at the different instruments they played and created brand elements from shapes to be used throughout
the different parts of their identity. Improvisation was also an important technique to consider and include in their
brand to emulate the musicality part of their group.

Brand Elements

Album Cover and Poster

Approach

Improvisation and bold elements were a starting point for the album cover design.
Creating the colorful vector based background from the pathfinder tool and transparencies
alludes to the composition technique used by the quartet. The large bold type with
thicks and thins plays along with the music quality of the different instruments played.
The black elements also refer to the instruments used in the quartet including the keyboard, bass, drums, and saxophone.

The poster is an another component to the album design that the fan would receive by purchasing the vinyl
promoting the band and their new album.

Merchandise

Website

The UI for this piece of the branding was to create a different space
within the desktop. Breaking the grid in places recalls the improvisation technique
of the band while still maintaining order with the content and placement.

Social Media

The full page of their instagram creates excitement for their upcoming album release.
The picture as a whole made out of nine posts intrigues the audience and references the album design with the color.