Junk King

Junk King is a business that repairs and repurposes old and unwanted items. We believe in the
‘One Man’s Trash is Another Man’s Treasure’ idea very strongly. We aim to provide a few home goods
so unique that they stand out in your home and become an intant conversation piece. We want to
be the creators of the crown jewel of your home.

Touchpoints

Approach

The approach to the touch points were to stay whimsical in tone but also sophisticated. In the mural
advertisement the pattern and colors keep that unique quality of the brand while in the magazine ad and
tags we see the more sophisticated side of the company. Taking advantage of the space in the magazine
ad and delivery truck to show the entire photo is reminiscent of standing in that room and how enveloping
it could be relating to the space they’re wanting to place their product.